Gjensidige bank
Optimizing the signup process in online banking
Gjensidige is one of the largest insurance companies in Scandinavia. In 2007 they set out to establish a bank. The goal was to provide their existing customers a better deal on their banking services as well as to attract new customers. The project was divided in two phases; a complete online banking solution for private customers and an online banking solution for businesses.
- ServicesUX / UI Design, Identity, Concept
- AgencyDayTwo
My role
Gjensidige Bank was having too many potential customers falling off their signup forms and wanted to increase conversion. In addition they needed to simplify the setup of joining their investments fund which previously required a separate signup. The solution joined the two forms together and based on research, user testing and prototyping we ended up with two viable options.
Guerilla testing two options
The two options were developed into simple, but functional prototypes and user tested on a range of potential and existing customers. Both solutions had pros and cons, but the result clearly showed that a majority of the testers preferred the one with informal language and more visuals. Banking signup doesnt have to follow old banking conventions.
